Northwest Technology Companies to Debut Innovation at the 2010 International CES

More Than 45 Northwest Technology Companies to Exhibit at 2010 CES

Arlington, Va., December 22, 2009 - More than 45 consumer electronics companies headquartered in the Northwest region of the United States will showcase their latest technology at the 2010 International CES® - the world's largest consumer technology tradeshow. The 2010 International CES runs January 7-10 in Las Vegas, Nevada. Among more than 2,500 CES exhibitors, a record number of first time exhibitors are expected to reveal their latest CE products to more than 110,000 attendees.

The 2010 CES will host new CE Spotlights on the show floor, including new destinations: EHX@CES, a dedicated show experience with free manufacturer training, an exclusive attendee reception, complimentary access to the high-performance audio demo rooms and CE Pro Headquarters; iLounge Pavilion will feature iPod, iPhone and Macintosh related products and technologies; and Living in Digital Times, which turns the concept of a traditional exhibit upside-down with focus on technology that's relevant to particular lifestyles. After successful launches of Kids@Play and the Silvers Summit, Living in Digital Times has added the Digital Health Summit, Mommy Tech and HigherEd TechZones.

    "The 2010 International CES venue is a great opportunity for us to showcase our award winning Summit Wireless™ technology for home theater systems," said Tony Parker, vice president of marketing, Focus Enhancements, semiconductor group, based in Portland, Oregon. "We will be highlighting our strategic partnerships with key speaker and equipment manufactures for turnkey wireless surround sound solutions and demonstrating the technology with these customers and partners. Summit delivers by providing ease of set-up, superior fidelity without interference, and the ability to set the sweet spot instantly by adjusting volume and delay automatically to your listening position."   

Other must-see attractions at the 2010 CES include: The Gaming Showcase featuring gaming hardware and software with the entire range of consumer electronics products -- from online PC and HD gaming, plasma HDTV and home theater furniture to surround sound and power conditioning hardware; Location Based Services(LBS), which includes the Safe Driver TechZone, serves as the premiere location for providers of custom technologies, services and advertising sent to portable and in-car navigation devices, based on their current locations; and Sustainable Planet the hot spot for world-changing technologies, whether benefiting the environment, utilizing new forms of sustainable energy, renewing our resources, or contributing to the development of nations both on and off the grid.

The 2010 International CES will host 20 market-specific TechZones throughout the Las Vegas Convention Center. These TechZones will highlight the latest in 3D Technology, Digital Health, eBooks, Netbooks, Robotics and much more.

"We invite CES attendees to visit us in the iLounge Pavilion to see SHOWWX, the world's first commercial laser pico projector, which began shipping to consumers in Asia this year," said Ian Brown, vice president, sales and marketing, at Microvision, Inc., Redmond, Washington. "And because our product is a CES Innovations 2010 Design and Engineering Award honoree, we will demonstrate the SHOWWX's application and the vibrancy of its projected images--full-color, high-resolution, and WVGA-quality--during our Innovations stage presentation in the LVCC grand Lobby."

The CES conference program kicks off on Wednesday January 6, 2010, featuring more than 250 conference sessions with 800 top tier speakers. The conference program unites the industry's most respected experts to address the latest trends, strategies and profit opportunities in consumer technology. The 2010 program will have nine Knowledge Tracks, including; Emerging Technology, Home Entertainment and Lifestyle Technologies, Issues and Attitudes, In-Vehicle Technology, Just the Facts: Research, Reports and Revelation, Technology and The Environment, Wireless Communications, Wireless Retail and brand new UP NEXT at CES: Creativity, Content and Cash.

For a complete listing of CES exhibitors, please visit the 2010 CES exhibitor directory at CESweb.org/exhibitors. Note to Journalists:  Press, analyst and blogger information is available in the "For the Press" section of CESweb.org. Media are encouraged to arrive in Las Vegas by Tuesday, January 5, 2010 to take advantage of all the pre-show press events, including State of the Consumer Tech Industry & 2010 CES Trends to Watch, State of the Global CE Industry and CES Unveiled: The official press event of the 2010 International CES all on January 5, 2010 at the Venetian.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services.  Find CEA online at www.CE.org.

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